Recruiting clients in Rwanda

Grow Movement has gone walk about! Eric and the Grow Movement Rwanda team have spent the last couple of months on a new way of recruiting clients.

Typically our clients from entrepreneurship training courses from our partner organisations. Ever the innovator Eric wanted to try something new, to reach out to entrepreneurs that Grow would not normally meet. Loaded with flyers, business cards and client videos loaded onto an IPad the team went on a recruitment drive talking directly to shop owners in Kigali city. Last week the team hopped on buses to South and Western provinces visiting new and potential clients. Grow Movement is still very new in Rwanda so this was an important awareness raising exercise. Language still remains a key challenge outside of Kigali which is the main city with the biggest English speaking community. Grow look forwards to welcoming our new clients in the near future!

Tuesday, 3 March 2015

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